Johan is the Founder and Managing Director of Yardstick, a management consulting company that provides a comprehensive range of services in the areas of marketing and communication.
He has more than 25 years of consulting experience with some of the largest advertisers in the world and has assisted these companies with innovative solutions that improve the effectiveness of their marketing investment, drive enterprise-wide cost savings and ensure good governance of these complex functions.
His special focus is on Business Strategy, Strategic Marketing Management, Commercial and Assurance services and Performance Measurement.
Johan holds a Bachelor’s Degree in Accounting from Stellenbosch University (B.Acc) and is a Chartered Management Accountant (ACMA, CGMA).
